Ad Nut
Feb 27, 2017

The truth is, this is a good ad

The New York Times gets to the point in a simple and powerful way.

Ad Nut is of course a firm believer in free and unfettered expression, including freedom of the press. More importantly, Ad Nut believes in reality—objective truth that we can, with effort, discover and use to guide our public (and personal) policies.

This belief is more than can be said about some people, including certain elected leaders. Which is why this campaign launched by The New York Times is so stirring. Ad Nut appreciates the message, and also likes that the form matches the message: The truth is unvarnished, plain and available to all who want it. Here's hoping more will decide to seek it out. 

We also have some evidence that this campaign is proving effective, because the American Whiner in Chief felt the need to tweet about it.

Which led to this response.

Please note also that in this case, the truth is that the NYT is not in any way "failing". In fact, the executive editor this weekend said: “Trump is the best thing to happen to the Times’ subscription strategy. Every time he tweets it drives subscriptions wildly.”

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

21 hours ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

1 day ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

1 day ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

1 day ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.