Global creative director Andrew Keller breaks down the format.
At the end of September, Facebook finally launched advertising for the Stories tool on its platform. Though long awaited, it remains to be seen whether the reception from brands and audiences will match Facebook's expectations.
In this video from Spikes Asia 2018, Facebook's global creative director, Andrew Keller, explains why Stories ads will be attractive to brands and how Facebook still believes in brands connecting with its users in innovative ways.
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Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.
A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.
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