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Deloitte: Indian consumers shift to value-conscious purchases
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
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Confusion prevails in India as advertisers, agencies grapple with new declaration rules
After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.
Discord rolls out rewarded, gamified ads called Sponsored Quests
Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
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Thailand threatens legal action against Facebook
The Thai government announced plans to seek a shutdown of the social platform, citing the company's failure to screen and take action against thousands of scam ads affecting more than 200,000 users.
Dear perfume brands, what we need is a ‘shot’ of clarity
While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
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