Swiggy has rolled out a campaign titled 'wrong address' on the occasion of Valentine's Day (14 February). It showcases how serendipity can sometimes brew an incredible relationship, while also highlighting the brand's voice search features, customer service offerings and product portfolio.
Conceptualised by Talented, the film depicts a tale of a customer who has recently moved into a new city and is craving home food. However, she gets the wrong dish delivered to her. Whilst chatting with a customer service representative on the Swiggy app, her doorbell rings. Her neighbour had received her order. After exchanging their parcels, the two neighbours get talking. The film highlights how they use different Swiggy features to deliver things to each other to strengthen their relationship. The film ends with the man revealing that he shared her address on purpose, in an attempt to break the ice.
The campaign was rolled out on social media on 11 February 2023.
Swiggy's brilliant Valentine's film delivers love via detour
In 'Wrong Address," the falling in love film conceptualised by Talented is told entirely through the Indian food and grocery app.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
A cat’s disappointment and a dog’s satisfaction ...
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Swiggy Instamart helps create meals for two, by two
.png&h=268&w=401&q=100&v=20250320&c=1)
Love looks different in Asia now, and so should ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
How Want Want cracked Japan’s competitive confection...
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.