TOKYO – P&G has launched a short documentary for its Pampers brand in Japan that gives recognition to the extreme effort and dedication mothers put into raising a baby in its first year.
Developed by Beacon Leo Burnett (also known as Beacon Communications), the video follows a group of mothers who take their babies to a hospital for their first annual checkup. As the checkup takes place, the husbands are shown creating a tribute to their wives outside the doctor’s office. The film then documents the wives’ reactions.
The video is supported by a website that encourages friends and relatives to wish all new mothers a ‘Happy first birthday’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Tech giant calls on key witnesses to defend its impact on the adtech landscape against the DOJ’s claims, arguing that it does not have monopolistic power.
Duff joins the online marketplace from Nordstrom, where she was VP of corporate affairs.
The ad encourages men to take a mental health assessment test without using words.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Has it really been almost two years?
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
