Ad Nut
Jan 20, 2020

Petronas CNY film celebrates the fabric of family bonds

Ensemble Worldwide's 2020 offering shows the creation of a blanket made from multiple family members' old items of clothing.

(Here's a verison with English subtitles.)

A Bai Jia Bei or ‘hundred home blanket’ is made of old clothing from various family members and gifted to a young person. The film launched on January 18 on the company's Facebook and YouTube channels, as well as on TV and in selected cinemas.

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

CREDITS

Film Director: Ismail Kamarul
Producer: Sabrina Wong
DOP: Eric Yeong
Editor: Ismail Kamarul
Colourist: Kwok Yong
Online Artist: Soon Foon
Post Production: Asia-Pacific Videolab Sdn Bhd
Composer: Raof Zamirdin
Audio Production: Kena Sound @ Reservoir World

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

3 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

3 hours ago

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.

5 hours ago

The ‘unflushables’: Sydney Water prints PSAs on ...

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

5 hours ago

100 days in, how are Trump’s tariffs reshaping ...

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.