The campaign consists of TVCs, OOH, print, and online elements.
The TV campaign includes a 15-second teaser and a 30-second spot that will appear in a 'sandwich'. The spots are based on the concept of North and South Pole pen pals who long to spend time together—a hope they get to fulfill thanks to the new Ocean Park exhibit.
The print ad has a clever reference to Michelanglo's famous Sistine Chapel painting, with a penguin reaching out to touch a Walrus.
Ocean Park is also partnering with Time Square Shopping Mall in Causeway Bay for a campaign that raises awareness of global warming while also arousing interest in the new attraction.
Ocean Park's master redevelopment plan also included Aqua City and Old Hong Kong.
Intentionally or not, Hong Kong Disneyland is also opening a new attraction, Grizzly Gulch, today.
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