HONG KONG - Ocean Park has awarded media duties to MediaCom Hong Kong for another three years after a pitch in July.
Vivian Lee, marketing director at Ocean Park told Campaign Asia-Pacific that MediaCom’s media strategy, creative consideration, and media rates are overall strong compared with other agencies. She did not disclose the other agencies who joined the tender.
Ocean Park renewed its contact with its creative agency Metta Communications last year, also for three years.
The popular Hong Kong destination is currently running a creepy campaign for its annual Halloween event.
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Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
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Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
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