Apr 20, 2009

Motorola | Aura of Beckham | Global

Motorola is going skin-deep inside David Beckham in the latest global push for its luxury line Aura.

Apparently inspired by Renaissance art, the campaign features the inner-workings of the footballer’s sculpted body to emphasise the design and perfection of the mobile device.




Credits:
Project Aura of Beckham
Client Motorola
Creative agency Ogilvy London
Director Anthony Mandler
Exposure Television, print

Related Articles

Just Published

6 hours ago

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.

10 hours ago

'Measurement is the new currency': OMG APAC's Tony ...

As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

12 hours ago

Indonesia's VAT hike raises concerns about consumer ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

12 hours ago

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.