Highlights from the presentation 'Hackonomy', by Bonin Bough of Mondelez International at the recent Media360Asia summit.
In an extremely high energy session, Bonin Bough, VP of global media and consumer engagement at Mondelez, explained how hackers have instigated a monumental shift in business and culture.
This is the 10th in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.
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Accenture Song is the incumbent on the account.
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WPP media arm to change name as part of ongoing restructure.
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