Goliaths, collaboration among Media360Asia topics

The day will open with a keynote interview with WPP chief executive Martin Sorrell. The business of media will provide an update on where the industry is in relation to the key issues that were raised in Media360Asia 2013. Have 2013’s theories on the shifts in the Asian media landscape proved to be prophetic?

That will be followed by two back-to-back sessions around the topic of goliaths. First up, Jerry Buhlmann (below), chief executive of Dentsu Aegis Network, will discuss the implications of the mega mergers that have recently shaken up the industry.

What impact will increased consolidation have for clients and competition? Is bigger better for the industry? And, is this formation of new ‘Goliaths’ a consequence of increased threats from technologically driven start-ups that are arguably stealing the business of media?

Following Buhlmann’s presentation, a brief Q&A will take place, aiming to uncover the client’s perspective on the impact increased consolidation will have on buying decisions and client-agency relationships. The panel will include Ruth Rowan, CMO, Asia, Middle East and Africa, BT Global Services, and Seraphina Wong, executive director, global advertising and head of Asia-Pacific, Communications & Branding, UBS.

The final early-morning session will examine collaborative content. The wealth and timeliness of data is allowing for the proliferation of real-time content management and adaptive marketing meaning clients can alter their marketing mix and creative content on the fly. How will this fundamental shift in content management change the traditional, segregated approach to content development and distribution? Will we see enhanced collaboration between creative and media agencies?

Panelists will include Dean Dacko (right), SVP marketing, Malaysia Airlines; Chris Davies, director of sales & marketing, BBC Global News; Hari Krishnan, managing director, Asia-Pacific & Japan, LinkedIn; and Jayant Murty, director, strategy, media & integrated marketing, Intel.