Manulife enlists singer Jason Chan, 'spider woman' Lisa Cheng for Hong Kong campaign

Manulife Hong Kong has launched a campaign in which local celebrities discuss financial planning with refreshing frankness. The work, through Mcgarrybowen, includes a series of videos on a campaign website, as well as TV, MTR advertising, and social and online media. It launched yesterday and runs through October.

As a squirrel, Ad Nut was born knowing the importance of stashing away resources for the future. But many humans don't have such good instincts. So it's nice to see these well-known people speaking in a relatable and honest way about how lack of planning can lead to trouble. Rather than celebs simply lending their well-burnished images to a brand, they're presented as real folks with real struggles. Likewise the message isn't empty words about pursuing one's dreams, but rather sage advice to be smart about how you go about doing so.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.