L'Oreal Paris | L'Oreal Men Expert Hydra Energetic Eye Launch | China

Hong Kong model and actor Daniel Wu is the star of the campaign which runs on Lorealmanexpert.com. Wu’s mantra is continue to challenge yourself and enjoy the best in life. The campaign also focuses on the same values.

Created by MRM of McCann Worldgroup in Shanghai, the online contest is specifically looking for male users to upload their profiles. Participants are ask to vote on whether they prioritize work, social life, sports or leisure. Through local social media including RenRen, Kaixin and Sina, the winners with the most votes will win L'Oreal's flagship product - the
Hydra-energetic ice cold eye roller.

L’Oreal Paris Men Expert in China has just appointed MRM its digital business earlier.




Credits:
Project L'Oreal Men Expert Hydra Energetic Eye Launch 
Client L'Oreal Paris China  
Creative agency MRM
Chief creative officer Canon Wu
Creative director Yuming Cho
Art director Benny Tsai
Copywriter Hao Wang
Agency producer Even Zhu
Media agency ZenithOptimedia
Exposure Online