Kids don't just care about their toys or where their next snack is coming from. Many of them are heartbreakingly aware, from a young age, of the dire challenges facing this world.
With that in mind, Unicef Australia is issuing a call for the world to listen to kids' concerns for World Children’s Day, which comes up in April, The #WorldChildrensSay campaign, by creative agency BMF, invites children and young people to post their ideas on social media with the hashtag #WorldChildrensSay (with adult help, of course).
CREDITS
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Group Creative Director: Luke Martin
Art Directors: Anthony Todorovitch and Leila Cranswick
Copywriters: Stephanie Allen and David Roberts
Design Director: Marcus Key
Executive Planning Director: Christina Aventi
Head of Effectiveness & Data Strategy: Jennifer Rhodes
Group Planning Director: Thomasine Burnap
Managing Director: Stephen McArdle
Group Account Director: Liz Ainslie
Senior Account Manager: Victoria Venardos
Agency Producer: Brooke Mathers
Collaborator: Buck
Executive Producer (Buck): Erica Ford
Producer (Buck): Jordan Howes
Buck Creative Director (Buck): Gareth O’Brien
Music & Sound Production: Rumble Studios
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