"Full Control Your City" started in December and ran across all channels including TV, print, digital and a live event. The first promotional TVC, leading to an interactive event, ran on 1 December, and following the live event on 29 January, the brand released a followup TVC (embedded) on 2 February.
KDDI hands "control" of Tokyo to customers
TOKYO - To promote its au 4G LTE service, Japanese telco KDDI staged a one-off event in which elements of the urban landscape could be controlled by its customers via their smartphones.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Adland cautiously welcomes Labour government in UK
But industry bodies call for regulatory certainty and reform of education and skills.
Employers not trusted to be honest incomms, warns ...
One in three (31%) people do not think their employer is being open and honest in their communications with them, according to a new report by the Institute of Internal Communication.
65% of Indians will buy brands that stand for ...
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
How TikTok overtook Google as gen Z’s go-to search ...
PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.