PARTNER CONTENT |
- How they find creative inspiration
- How they get beyond the brief
- And, crucially, how they create brand impact within the new commercial imperative
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
PARTNER CONTENT |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.