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Confessions of a CMO: Global-regional trends shaping the role
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
Independent creative chiefs on turning attention into sales
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
Agency-client communication sucks. Here’s how to change it.
Industry leaders chime in on the most important communications issue in advertising.
The making of The Marketing Manifesto: Cannes summit
It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…
Want to build better marketing? Calling indie agencies and brands at Cannes
Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally
Agency 2030: the future starts today
What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
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