Advertising The Work Analysis Opinions
Matthew Miller
Nov 15, 2017

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

GroupM to merge agency brands into single P&L

1 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

2 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

4 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

‘Just tone deaf’—Nike’s marathon campaign backlash

5 ‘Just tone deaf’—Nike’s marathon campaign backlash

How Trust Bank went from zero to a million customers in less than three years

6 How Trust Bank went from zero to a million customers in less than three years

Six agencies pitch for Emirates' $126 million global media account

7 Six agencies pitch for Emirates' $126 million global media account

History of GroupM 2003-2025: The world's largest media investment arm

8 History of GroupM 2003-2025: The world's largest media investment arm

WPP set to drop GroupM brand in media shake-up

9 WPP set to drop GroupM brand in media shake-up

Google cuts 200 jobs in a core business unit

10 Google cuts 200 jobs in a core business unit

Related Articles

How many instances of sexism can you point out in this video?
Jun 6, 2022
Ad Nut

How many instances of sexism can you point out in ...

Lux’s global brand VP on why the brand is calling out sexism
May 26, 2022
Matthew Keegan

Lux’s global brand VP on why the brand is calling ...

Why gender-equality campaigns need to go past mushy sentimentality
Mar 7, 2025
Staff Reporters

Why gender-equality campaigns need to go past mushy ...

Asia-Pacific Power List 2024: Kirsten Hasler, Ikea
Aug 13, 2024
Staff Reporters

Asia-Pacific Power List 2024: Kirsten Hasler, Ikea

Just Published

Publicis dominates latest global new-business media league
The Knowledge
1 hour ago
Elena Lewis

Publicis dominates latest global new-business media ...

Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
1 hour ago
Darren Woolley

WPP Media: How did one of the world’s biggest comms ...

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

LePub Singapore appoints Penny Sadlier as MD, makes five senior hires
3 hours ago
Nikita Mishra

LePub Singapore appoints Penny Sadlier as MD, makes ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.

Max will revert to HBO Max after two years
3 hours ago
Staff Reporters

Max will revert to HBO Max after two years

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.