How to build a mobile startup on a minimum budget: HotelQuickly

HONG KONG – Much of the news on HotelQuickly tells a story of how the co-founders took a hotel booking idea that worked in the US and localised it in Asia. But the real success of the startup has come down to product development, speed and thrifty marketing.

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In this video, Raphael Cohen, chief strategy officer and co-founder of HotelQuickly, offers his insight on being smart about marketing budgets and strategy, mobile marketing, the importance of partnerships, working with agencies and PR firms, and growing a startup from scratch.

HotelQuickly is a mobile-app startup that partners with hotels throughout Asia-Pacific to provide last minute lodging for business and leisure travelers. The company's services cover Australia, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, Singapore, Taiwan, Thailand, Vietnam, Philliphines, Myanmar, and Laos.

This article is part of the Campaign Innovate series, a collection of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry.

Campaign Asia-Pacific has also launched the Campaign Innovate competition, an event that aims to provide a platform for Asia-Pacific's startups to pitch to some of the world's biggest brands. The winner will be announced at the Marketing Innovation Summit.

Source:

Campaign Asia

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