How do you like your coffee? Shaken by the streets!

Delivery in Vietnam is no smooth ride with potholes and sharp turns posing a constant challenge. So, a new coffee brand, Bold84, turns these chaotic elements into a coffee-making experience. The campaign is called Shake Express and the idea is that by the time your cuppa arrives, the road has done all the hard work—perfectly blended the coffee, no stirring required.

 

Skeptical? Watch the short film to believe.  

 

So, how does the consumer know the shaking is done? Well, reative arm Happiness Saigon live streams the inside of the delivery bike box so you can watch your coffee being shaken by the streets in real time.

 

In 72 hours, the brand exceeded its two-week target by 125%, delivered over 700 street-shaken orders across Ho Chi Minh City. The ROI makes for an impressive entry point for yet another coffee brand in the overly saturated Veitnamese market. 

 

The campaign is available via films, socials and out-of-home ads.

 

Campaign's take: The work is a cultural tribute to Vietnam, it embraces its chaos and flips it into a uniquely local coffee experience. That, backed with ROI makes us believe that it's not often big budgets but big ideas that break the clutter in a saturated market.