HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

HONG KONG - Cuteness, innocence, hope and romance sell brands in Hong Kong—or at least make for entertaining viewing.

The YouTube Ads Leaderboard for the third quarter of the year starts off with Mannings' tale of an over-scheduled child and the big-eyed, big-hearted feline who gives her a needed play break (above).

The list also features SK-II's viral ad on women who have given up their dreams (below). Released as part of the brand's #ChangeDestiny campaign following the critically acclaimed Marriage Market Takeover, Dream Again was done in both Japanese and South Korean editions.

Meanwhile, Kotex gives us a romantic story and Optical 88 appears with its own depiction of childhood in the modern city. 

Circle K goes for all things cute and fuzzy: 

Optical 88 follows suit:

SK-II's call for young women to follow their dreams:

and the bittersweet romance short film from Kotex:

The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top ads on YouTube in Hong Kong that resonated most with audiences and celebrates the brands that performed best through a combination of popularity and promotion.