From panic to exhilaration: Johnnie Walker offers a ride with Jenson Button

Client: Johnnie Walker, a sponsor of the McLaren Mercedes F1 team

Agency: Iris Singapore

Market: UK, expanding to other markets worldwide

Campaign scope: Film, global digital campaign, outdoor and in-store elements with Tesco in the UK.

Press release quote: Grant Hunter, regional creative director APAC, Iris: “A driving master-class with Jenson in a McLaren 650S is a genuinely awesome prize. We wanted the film to capture the visceral response the winners will experience."

Comments: The face-deforming-because-of-speed trope is old (we believe it dates to The Right Stuff in 1983), but it still works. And juxtapositioning it with the cool, smooth tones of Etta James on the soundtrack is a nice touch.  

CREDITS

Grant Hunter, Regional Executive Creative Director (APAC)
Jonathan Cockett, Deputy Creative Director (Singapore)
Shawn Foo, Head of Art (Singapore)
Paul Gage, Regional Planning Director (APAC)
Frances Kong, Business Director (Singapore)
Prema Techinamurthi, Account Director (Singapore)
Natasha Bath, Senior Account Manager (Singapore)
Sahirah Miller, Account Executive (Singapore)