PubMatic's CMO delves into the ins and outs of the programmatic framework.
| PARTNER CONTENT |
As brand advertisers embrace automation in programmatic, is content review going on the window?
Jeff Hirsch, CMO at PubMatic, speaks about bringing control back to publishers, the industry's bright future, and the programmatic provider's ethos, 'let's be clear.'
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The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Your Monday marcomms news starts here: leadership shakeup at JCDecaux ANZ, McDonald's, Australia's third largest advertiser launches a creative review, plus Clemenger's talent grab, and luxury brand wins for We Red Bridge communications.
EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.
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