This is part of the Digital Downloaded video series where Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with Asia-Pacific's digital heads.
Digital Thinkers: Neil Hudspeth, regional digital director, Leo Burnett Asia Pacific
Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.