In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the digital leads of Omnicom Media Group, OgilvyOne Singapore, and Zenith Optimedia Asia-Pacific respectively.
These videos are part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.
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Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
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The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
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Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.
Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.
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