News Opinions
Staff Reporters
Dec 1, 2011

Digital Thinkers: Performance, digital choices and usability

In the final three parts of the Digital Downloaded video series, Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with the digital heads of JWT/XM Asia-Pacific, Leo Burnett and MRM.

Soon, Hudspeth and Brewer
Soon, Hudspeth and Brewer
  • Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.
 

  • Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.
 

  • Christopher Brewer, MRM's Regional Marketing Performance services and solutions director, finds that performance should be a crucial part of every agency's planning process.
 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

OMG Thailand strengthens leadership bench with key appointments

2 OMG Thailand strengthens leadership bench with key appointments

The Philippines' top 50 brands

3 The Philippines' top 50 brands

KitKat ad features man weighed down with office burdens

4 KitKat ad features man weighed down with office burdens

Dentsu China overhauls leadership

5 Dentsu China overhauls leadership

New Zealand’s newest pop-up restaurant aims for the stars—literally

6 New Zealand’s newest pop-up restaurant aims for the stars—literally

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

PHD appoints Eileen Ooi as APAC CEO

8 PHD appoints Eileen Ooi as APAC CEO

Unilever consolidates creative accounts for beauty brands with WPP

9 Unilever consolidates creative accounts for beauty brands with WPP

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao
Jul 1, 2024

Creativity is the penultimate business truth for ...

Digital Thinkers: Christopher Brewer, regional marketing performance services and solutions director, MRM
Dec 7, 2011
Staff Reporters

Digital Thinkers: Christopher Brewer, regional ...

Digital Thinkers: The talent mix; data, data, data; and integrating digital
Nov 24, 2011
Staff Reporters

Digital Thinkers: The talent mix; data, data, data; ...

Global new business spotlight: Publicis dominates with four major wins
The Knowledge
Feb 29, 2024
Jamie Rossouw

Global new business spotlight: Publicis dominates ...

Just Published

Watch: KitchenAid used a real user review to write a love song for its dishwasher
The Information
1 hour ago
Bailey Calfee

Watch: KitchenAid used a real user review to write ...

Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.

Burson launches healthcare-focused AI service
1 hour ago
Diana Bradley

Burson launches healthcare-focused AI service

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

Snap’s vision for the future rests on Spectacles
10 hours ago
Vinita Bhatia

Snap’s vision for the future rests on Spectacles

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.

Zenith rockets into top 10 in global media new-business league
The Knowledge
11 hours ago
Elena Lewis

Zenith rockets into top 10 in global media ...

KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.