DBS features celebrities to promote its 'dining planners' concept

The campaign will run for one and a half months, with the new TVC being supported by print ads, online banner ads, as well as a presence on Facebook and YouTube.

The three celebrities are thrust into the role of 'dining planners' and were selected as they were familiar with the SAR's dining scene. The ad aims to positions DBS as the preferred credit card for dining card in Hong Kong, with ongoing rewards and benefits for users.

Lorain Lam, vice president of DBS Hong Kong explained that the concept is a unique platform for the brand to differentiate from its competitors. She says the bank leveraged on the three handpicked dining planners’ expertise to offer special dining experiences to DBS cardholders. 

“DBS is the first bank in Hong Kong ever to launch the 'dining planner' idea," she says. "With a simple concept for the TVC, it makes a bold promise and treats its credit cardholders to an array of dining surprises and privileges,” added Alexis Chiu, group business director at DDB Group Hong Kong.

Tribal DDB Hong Kong was appointed the AOR of DBS Bank in August last year.

Credits:

Project  DBS Dining Planners
Client  DBS
Agency  Tribal DDB Group Hong Kong   
Director  Raymond Lee
Production house Workshop
Post-production The Little
Creatives Clifford Ng (CD), Nicole Cho (Senior art director), Leslie Wong (Senior art director), Joshua Wong (Senior copywriter), Ken Kot (copywriter), and Daisy Chan (Producer)
Account servicing team  Alexis Chiu (Group Business Director), Karen Ng (Account Director), Nick Yuen (Account Executive)
Media partner  OMD