Robin Nayak

Head of Strategy and CSO at TBWA for 24 years before starting brand consultancy Dare.

VML merger: Lessons from DBS/POSB by Robin Nayak
Oct 31, 2023
Robin Nayak

VML merger: Lessons from DBS/POSB by Robin Nayak

Following Wunderman Thompson's announcement of its merger with VMLY&R to form newly-established VML, ex-TBWA CSO Robin Nayak, reflects on the changing world order for ad agencies, and why rebranding isn't always better for business.

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