PARTNER CONTENT |
Mars CMO Bruce McColl speaks with Campaign about the future of marketing and how data and mobile change (or do not change) the business of marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.
Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.
Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.