cannes2016
Trust, technology and targeting point the way to tomorrow
Advertising is poised to enter an “era of trust” characterised by personalised messaging and customised content driven by a delicate balance of adtech and creativity, according to predictions from leading industry figures attending Cannes Lions festival last month.
Campaign at Cannes interview: Unilever's Keith Weed
Unilever's chief marketing and communication officer talks about the power of one-to-one marketing and reaching China's consumers.
Campaign at Cannes interview: Mindshare's Norm Johnston
Mindshare's global chief digital and strategy officer talks about the 'killer weapons' of scalable technology and data.
Campaign at Cannes interview: Mars' Bruce McColl
Mars CMO Bruce McColl speaks with Campaign about the future of marketing and how data and mobile change (or do not change) the business of marketing.
Campaign at Cannes interview: Amplifi Global's John Murray
The president of Amplifi Global speaks about creating mobile engagement by marrying data and creativity.
The Cyber arena as a life-changer
The common theme tying together winning work in the Cyber category at Cannes was the use of digital technology to enhance the human experience, writes jury member Fumitaka Takano of ADK.
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