Bupa began operations in the UK in 1947. The ‘Since 1947’ commercial begins with a handsome voluntary British doctor working day and night to help his patients.
The story continues with the doctor fearlessly running through chaotic towns. He appears to be determined to get somewhere.
His memory flashes back to a day when he met a little girl. She escorted him across the river and told him ‘bu pa’ (meaning ‘not to fear’ in Mandarin) when the boat started rocking.
The commercial eventually reveals that the doctor is searching for the girl and her friends in order to return her kindness with the same message ‘bu pa’.
Eva Chan, assistant general manager of marketing at Bupa Asia, said: “Bupa strives to give peace of mind to people in need through quality medical protection.” The creative concept of this new ad runs parallel with the company’s vision.
The ad will air on local terrestrial channel TVB and Cable TV. Bupa Asia just won a bronze award at the 2010 HK4As Effie Awards for its branding campaign launched last year. Their most recent campaign also by Metta Communications is titled Romeo and Juliet.
Credits:
Project Since 1947
Client Bupa Asia
Creative agency Metta Communications
Executive creative director Simon Fung
Creative director Hardy Lam, Teddy Leung
Art director Yarla Fung
Copywriter Ronald Cheng
Agency producer Reuben Cheng
Production company Offlohi
Exposure Television, print
The story continues with the doctor fearlessly running through chaotic towns. He appears to be determined to get somewhere.
His memory flashes back to a day when he met a little girl. She escorted him across the river and told him ‘bu pa’ (meaning ‘not to fear’ in Mandarin) when the boat started rocking.
The commercial eventually reveals that the doctor is searching for the girl and her friends in order to return her kindness with the same message ‘bu pa’.
Eva Chan, assistant general manager of marketing at Bupa Asia, said: “Bupa strives to give peace of mind to people in need through quality medical protection.” The creative concept of this new ad runs parallel with the company’s vision.
The ad will air on local terrestrial channel TVB and Cable TV. Bupa Asia just won a bronze award at the 2010 HK4As Effie Awards for its branding campaign launched last year. Their most recent campaign also by Metta Communications is titled Romeo and Juliet.
Credits:
Project Since 1947
Client Bupa Asia
Creative agency Metta Communications
Executive creative director Simon Fung
Creative director Hardy Lam, Teddy Leung
Art director Yarla Fung
Copywriter Ronald Cheng
Agency producer Reuben Cheng
Production company Offlohi
Exposure Television, print
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