Beyond dance trends: TikTok on creating an environment of activism

TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.

If 2019 was synonymous with the rise of TikTok, 2020 will surely see more brands learning to optimise their presence on the platform.

At the recent VidCon conference in Singapore, we catch up with Lionel Sim, senior director, global marketing, to chat about common mistakes brands make on the platform, why brands should embrace activist-driven content, and how publishers can leverage the tool. 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Adland cautiously welcomes Labour government in UK

But industry bodies call for regulatory certainty and reform of education and skills.

3 hours ago

Employers not trusted to be honest incomms, warns ...

One in three (31%) people do not think their employer is being open and honest in their communications with them, according to a new report by the Institute of Internal Communication.

3 hours ago

65% of Indians will buy brands that stand for ...

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

3 hours ago

How TikTok overtook Google as gen Z’s go-to search ...

PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.