Data
Staff Writer
Oct 4, 2012

INFOGRAPHIC: Tencent WeChat versus Sina Weibo

The popular WeChat application from Tencent hit the 200 million user mark in September. Rival Sina Weibo needed 22 months to gain the same number of microblog users after its August 2009 launch, while WeChat took 20 months since its January 2011 launch. Both platforms have been catering to brands with social-media marketing solutions; Nike and Starbucks were among the first to tap WeChat. CIC has created an infographic comparing the two.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

'All polish, no punch': Adland reacts to Jaguar’s rebrand

6 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

7 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

The best Christmas ads of 2024 are here

8 Unwrapping the best Christmas ads of 2024

Publicis' Unilever win solidifies its strength in APAC media rankings

9 Publicis' Unilever win solidifies its strength in APAC media rankings

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
Nov 13, 2023
Lucy Shelley

Podcast: Unlocking China—a marketer’s guide to ...

Weixin Channels: The next point of growth for WeChat marketing in China
Feb 22, 2022
Minnie Wang

Weixin Channels: The next point of growth for ...

China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms
May 29, 2023
Ashley Dudarenok

China social media in 2023: The brand guide to ...

Tencent’s online advertising bounces back despite quarterly revenue missing estimates
Aug 17, 2023
Minnie Wang

Tencent’s online advertising bounces back despite ...

Just Published

Former Dentsu China CEO Deric Wong joins EternityX
6 hours ago
Ravi Balakrishnan

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

Top 10 travel brands in Southeast Asia
7 hours ago
Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
8 hours ago
Ad Nut

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
9 hours ago
Staff Reporters

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.