Marketing News
Benjamin Li
Mar 13, 2013

IN PHOTOS: Launch of mobile startup agency PowerScreen

PowerScreen Connection Marketing, launched by former Optimedia China MD Polun Ip and his partners, threw an opening party yesterday at its Beijing Office. Ip joked that to minimize the cost, the party was an 'intimate' one, with a mere 50 people from key clients, partners, media vendors and ad agencies, including Toyota, Lexus, Founder, Tadu.com, Yili, hylink, MJoule, ZenithOptimedia, Dentsu, OMG and Sohu TV.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

1 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Stagwell to acquire ADK Global

2 Stagwell to acquire ADK Global

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

3 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

4 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

5 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world

7 Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

8 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

9 Move and win roundup: Week of January 6, 2025

Moves and wins roundup: Week of January 20, 2025

10 Moves and wins roundup: Week of January 20, 2025

Related Articles

Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?
Aug 20, 2024
Minnie Wang

Brand Health Check: Will Yili’s meme marketing ...

Toyota's compelling new campaign shines a spotlight on Asian athletes
Jul 18, 2024
Ad Nut

Toyota's compelling new campaign shines a spotlight ...

Toyota set to end $600 million Olympic sponsorship deal
May 28, 2024
Staff Reporters

Toyota set to end $600 million Olympic sponsorship deal

Cathy Kuang rejoins ZenithOptimedia as GM for Zed Digital Beijing
Oct 17, 2011
Benjamin Li

Cathy Kuang rejoins ZenithOptimedia as GM for Zed ...

Just Published

40 Under 40 2024: Su Ling Chan, MBCS
14 hours ago
Staff Reporters

40 Under 40 2024: Su Ling Chan, MBCS

Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.

Spikes Asia 2025: Behind Leo Burnett Taiwan’s award-winning ‘Paper Organs’ campaign
14 hours ago
Staff Reporters

Spikes Asia 2025: Behind Leo Burnett Taiwan’s ...

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.

Sony Electronics, Singapore govt bodies initiate pitches
14 hours ago
Staff Reporters

Sony Electronics, Singapore govt bodies initiate ...

PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.

Lee Kum Kee launches first-ever global campaign in time for LNY
15 hours ago
Staff Reporters

Lee Kum Kee launches first-ever global campaign in ...

The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.