Marketing
Benjamin Li
Aug 15, 2013

Havas Worldwide HK throws Dettol an orange beach party

Havas Worldwide Hong Kong has thrown two "Orange Beach" parties, 'hijacking' Clear Water Beach and Stanley Beach in the past two weeks to launch Dettol Re-energize Showergel . Thanks to sunny weather, the crowds have had a fun time playing with the orange floating beds and balls, as well as trying out the product when washing up afterwards.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

9 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

10 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Related Articles

Dettol salutes 'Covid protectors' by placing them on the label
Jun 10, 2021
Campaign India Team

Dettol salutes 'Covid protectors' by placing them ...

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt
May 2, 2021
Omar Oakes

Publicis Media wins global Google tech stack duties ...

Reckitt mixes culture and customs to take on Indonesian consumers
Jul 21, 2023
Gunjan Prasad

Reckitt mixes culture and customs to take on ...

Cannes daily global podcast episode 5: Campaign beach party, plus latest wins
Jun 23, 2024
Staff

Cannes daily global podcast episode 5: Campaign ...

Just Published

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
6 hours ago
Staff Reporters

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

Five by Five Global to deliver AI-powered campaigns in seven hours
7 hours ago
Nikita Mishra

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

BBDO launches new global vision to focus on bolder creativity & impact
11 hours ago
Staff Reporters

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Is Elon Musk’s X winning back advertisers?
11 hours ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.