Jenny Chan 陳詠欣
Jul 25, 2014

Has Madame Tussauds gone mad with a hyper-real version of an unreal cat?

Madame Tussauds Hong Kong said hello to a new Hello Kitty wax figurine yesterday as the museum's newest A-list "celebrity". The world’s most famous kitten, with her trademark frothy pink style, took four months to 'waxify' at a cost of US$232,250 (HK$1.8 million). The Madame Tussauds team worked with Sanrio Wave Hong Kong to ensure "total accuracy" of the icon. The attraction is known for sculpting realistic versions of real people, so this new addition boggles our minds a bit (sociologist Umberto Eco's term “the authentic fake” comes to mind). Yet we cannot dispute the hold the innocuous feline has over the psyches of many children, not to mention child-like adults (kidults), so we won't bet against it drawing crowds.

Related Articles

Just Published

11 minutes ago

Revealed: Latest hybrid working policies across ...

In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.

11 hours ago

Netflix doubles ad revenue in 2024, targets another ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

12 hours ago

Following Trump's lead is a mistake. It's time for ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

15 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.