Apr 3, 2014
DATA POINTS: Social-mobile influence on shopping strongest in China, Asia
New research by DigitasLBi shows that consumers in Asia are way ahead of their western counterparts on incorporating social media and mobile devices into shopping. Shoppers in China and Singapore (the two APAC countries studied) register as outliers from global averages for buying via smartphone, searching via smartphone while in a store, being receptive to location-based offers and being influenced by in-store technology or friends' social-media posts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Sep 13, 2024
Why do small businesses struggle with digital ...
.png&h=268&w=401&q=100&v=20170226&c=1)
Jan 23, 2024
Digital Media Awards 2024: Open for entries
Just Published
5 hours ago
40 Under 40 2024: Eddie Morton, Sandpiper
Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.
6 hours ago
Biti's Hunter 'steps forward' in new branding campaign
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
7 hours ago
Top Chinese snack company faces regulatory scrutiny ...
China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.
8 hours ago
Move and win roundup: Week of November 4, 2024
In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.