DATA POINTS: Infant milk powder advertisements in Hong Kong
According to Ipsos' analysis of recent infant milk-powder ads in HK, it seems impossible to find an ad that doesn't showcase happy babies—along with promises of these babies becoming smarter. It is a challenging task for manufacturers and advertising agencies to rise above the noise, and mis-attribution to competitors is a common problem. That said, three brands have managed to stand out, albeit with room for improvement.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Watch: KitchenAid used a real user review to write ...
Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
Zenith rockets into top 10 in global media ...
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.