milk

Sep 25, 2024

Anchor claims whole milk is king in new spots

In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.

Oct 25, 2022

How plant-based brands are localising in Asia

Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.

Feb 15, 2022

What does a new oat 'm*lk' brand have to do with Monty Python?

A Singapore-based oat-milk brand invites the world to 'Always look on the Oatside of life' in a campaign by The Secret Little Agency.

Jan 17, 2022

Oatly launches plant-based puppet mini-series

The UK campaign has been designed not to feel like an ad.

May 8, 2019

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.

Jul 28, 2016

CASE STUDY: Getting milk into the Filipino adult diet

Zenith Optimedia and MRM helped Bear Brand get its powdered milk onto young adults' shopping lists, with the help of a TV phenomenon.