DATA POINTS: Infant milk powder advertisements in Hong Kong

According to Ipsos' analysis of recent infant milk-powder ads in HK, it seems impossible to find an ad that doesn't showcase happy babies—along with promises of these babies becoming smarter. It is a challenging task for manufacturers and advertising agencies to rise above the noise, and mis-attribution to competitors is a common problem. That said, three brands have managed to stand out, albeit with room for improvement.