Mar 17, 2016
Coca-Cola's 'Taste the feeling' creative for ASEAN
On 11 March, Coca-Cola announced the ASEAN launch of its new ‘One Brand’ global marketing strategy, which unites Coca-Cola, Coca-Cola Light and Coke Zero under a single Coca-Cola brand positioning with the 'Taste the feeling' campaign. The campaign also marks the beverage giant’s 80th year in Singapore and Malaysia. Here, a selection of ASEAN-specific campaign images.
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