cocacola
Coca-Cola hands Chinese New Year storytelling to Gen Z this year
Developed with WPP Open X, Coca-Cola’s Year of the Horse campaign casts Gen Z as cultural connectors, blending family traditions with contemporary formats.
TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand
TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.
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Coca-Cola and WPP renew global marketing partnership
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
Publicis scoops Coca-Cola media in North America
WPP has lost the account after a closed review.
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
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