Asiya Bakht
Apr 20, 2010

ZenithOptimedia scoops Moneygram International in the Philippines

MANILA - ZenithOptimedia Philippines has picked up the media business for international money transfers company Moneygram International, following a three way pitch that involved Maxus and Universal McCann.

ZenithOptimedia scoops Moneygram International in the Philippines
The winning ZenithOptimedia team was lead by the agency's managing director Susan Dar Santos and media director Kit Manacsa.

Commenting on the win, Susan Dar Santos said: “This is a great start to 2010 for us. We are looking forward to building a valuable partnership with Moneygram International and in line with our agency philosophy providing the very best ROI for them”.

Moneygram International is one of the leading international money transfer companies worldwide with a network spanning 190 countries and covering 350,000 agent locations. In the Philippines it has the largest agent partnership covering 6,000 outlets which include banks, major financial institutions, pawn shops and even telecom providers.

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