Benjamin Li
Sep 12, 2013

ZenithOptimedia reportedly wins Hong Kong Broadband media account

HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.

ZenithOptimedia reportedly wins Hong Kong Broadband media account

The contract came into effect in September, according to the source close to the account.

The brand has not engaged in any major campaigns recently and its media buying has mostly been on print. According to AdmanGo, the brand's monitored media adspend for 2012 was US$8.5 million (HK$67 million).

In the local broadband sector, Hong Kong Broadband Network competes against major player PCCW’s Netvigator, as well as a few smaller companies.

In the local new business tally so far this year, ZenithOptimedia Hong Kong has won Wing On Travel and SCA (a global account win).

DraftFCB is currently the creative partner for the brand.

Source:
Campaign Asia

Related Articles

Just Published

51 minutes ago

Indonesia's Ramadan reset: Economic squeeze to ...

Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during Ramadan.

1 hour ago

Facebook, YouTube most popular social media ...

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.

3 hours ago

Should brands compensate consumers for their data?

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

5 hours ago

Mock bridal jewellery film highlights marriage ...

The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.