sca
Tempo moves business from ZenithOptimedia to PHD in Hong Kong
HONG KONG - Tempo is tipped to have switched its media business in the local market from ZenithOptimedia back to PHD after one year, veering away from a global alignment partly due to the acquisition of the tissue brand's parent company, SCA, by Vinda.
ZenithOptimedia reportedly wins Hong Kong Broadband media account
HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.
Major hygiene company SCA consolidates with ZenithOptimedia, BBDO and Publicis
GLOBAL - Hygiene company SCA has consolidated its global agency accounts with ZenithOptimedia, BBDO and Publicis starting 1 September.
Publicis HK extends SCA partnership to Tena launch
HONG KONG - Publicis Hong Kong has been appointed to handle the launch of incontinence care brand Tena under SCA in Hong Kong.
HK4As awarded three gold EFFIES in Hong Kong last night
HONG KONG - The 2010 HK4As EFFIE Awards concluded in Hong Kong last night with Grey/ Maxus, Leo Burnett/ OMD and DDB Worldwide/ OMD each taking home gold. A further three bronze and five silver awards were given out.
Agencies line up for US$152 million SCA global media account
GLOBAL - SCA, the Swedish personal hygiene company that owns brands including Charmin, Plenty and Velvet, is reviewing its estimated $152 million global media planning and buying account as part of a wider overhaul of its advertising and promotions agency arrangements.
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