John Harrington
Dec 12, 2023

Zara campaign criticised for alleged Gaza resemblance

Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.

Zara campaign criticised for alleged Gaza resemblance

The images, for Zara's Atelier series, feature a model surrounded by rubble and statues with missing limbs. One image shows a model carrying a mannequin wrapped in a white sheet.

#BoycottZara began trending on X (formerly Twitter) yesterday as social media users criticised the images. There were claims that coffins, phosphorus powder and the map of Israel were also depicted.

Zara has not issued a comment at the time of writing.

The incident has echoes of the backlash against Marks & Spencer after the UK retailer posted an image of burning Christmas party hats in colours resembling the Palestinian flag. M&S apologised for "any unintentional hurt caused".

Source:
PRWeek

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