The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.
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The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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