Jin Bo
Jan 10, 2011

Xu Lei, VP of 360buy, leaves the company for "private reasons"

BEIJING - Beijing Jingdong Century Trading, the owner of leading Chinese B2C website 360buy.com, has confirmed that its VP for marketing Xu Lei has left the company for “private reasons”.

Xu Lei, VP of 360buy, leaves the company for

Xu joined the e-commerce company as marketing advisor in June 2007, and was promoted to the role of VP after six months. He took charge of the company's marketing and communications following his promotion.

Xu has also spent two years at Levono and five years at Allyes AdNetwork, an interactive marketing services provider focusing on internet advertising.

Founded in 2004 on a business model similar to that of Amazon.com, 360buy sells a broad range of products with a focus on electronics. In December 2010, it raised more than US$500 million from Wal-Mart and other investors. 

In the same month, the company launched an aggressive marketing campaign that slashed prices of books to 20 per cent lower than any other online book retailers. A development that forced the Nasdaq-listed Dangdang.com and Amazon's China operation Joyo.com to hand out millions of dollars' worth of coupons in response.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

4 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

4 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

8 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.