Wyeth calls creative pitch for Centrum in China

According to sources close to the brand, four agencies have been invited to participate in the review, with presentations slated to begin at the end of the month.

Agencies believed to be involved are TBWA and Leo Burnett, which currently has a relationship with Wyeth and its Centrum line. 
 
In January, Wyeth appointed MediaCom as Centrum’s media agency in China.

In March, Whybin TBWATequila was appointed to manage Centrum’s creative account in Australia , which includes the Select 50+ and Kids lines, after Wyeth shifted its business from independent shop 303 without a pitch. The agency is also responsible for Wyeth's Recharge, Caltrate, Chapsticks accounts.

Wyeth is one of the largest research based pharmaceutical and healthcare companies in the world.