Staff Reporters
Aug 5, 2011

Whybin TBWA Melbourne hires new executive creative director

MELBORNE – Paul Reardon has been appointed executive creative director for Whybin TBWA Melbourne. Reardon joins the firm from Clemenger BBDO Melbourne where he spent five years.

Reardon joines Whybin TBWA from Clemenger BBDO
Reardon joines Whybin TBWA from Clemenger BBDO

This appointment follows recent hires including Mark Watkin as MD and Damian Royce as digital CD.

While with Clemenger BBDO, Reardon has worked with brands like Mercedes-Benz, Dulux and Corona. His awards include a Cannes Grand Prix.
 
Whybin TBWA chairman and partner Scott Whybin said, “Paul is quite a unique individual. He’s not just great creatively, but he has also been blessed with real leadership qualities." He also noted that Reardon was a potential partner for the firm. "That’s something we’ll decide together over the following months.”

Reardon said, “The Whybin\TBWA network is currently investing in a huge level of agency development. And the energy this brings with it is palpable.”
 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

6 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

6 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

6 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.